Marketing Campaign Management
Posted By Dashboard Spy ~ 20th September 2011
Here’s a very helpful diagram that encompasses the marketing campaign landscape. Take a look at the following graphic. It’s from Gartner Group.
In the powerpoint deck that accompanies this diagram, we see the following:
Key Issues for Marketing Departments
- What marketing processes will drive increased revenue?
- What marketing processes will improve operational efficiency and reduce marketing costs?
- How can a marketing organization measure and manage marketing performance?
- How can companies assess MRM technologies?
Download the Gartner presentation here:
Top Marketing Processes for 2010 and the MRM Magic Quadrant [Direct download of a pdf]
